After this course

This course has been created in co-operation with Laurea University of Applied Sciences and Osaango Ltd - an API, Data, and Platform economy consulting company.

  • .. you will be able to explain why organizations need to apply data in decision making and where the data comes from and how it can be used.

  • .. you will identify the role of information in a value creation process and key business models enabled by digital data.

  • .. you will list a few “no-code” ways of experimenting with data products to validate the business model and summarize how intellectual privacy regulations shape the data economy

Course curriculum

  • 01

    Welcome to the course

    • Welcome to the course

    • Instructors

    • Info about obtaining 1 ECTS credit

  • 02

    Data economy in brief

    • Why should organizations apply data in decision making?

    • Introduction to Data Economy

    • Quiz 1: Data in general

    • Quiz 2: Challenges and benefits of data economy

  • 03

    Data sources and business models

    • Where does the data come from and how it can be used?

    • Examples of business models impacted by data

    • Data as a product - examples and discussion

    • Quiz 2.1: Data as a competitive advantage

    • Quiz 4: Data as a product

  • 04

    Role of information in value creation

    • Data in a value creation process and as part of business model

    • Data ecosystems and value creation

    • Data usage and ownership

    • Quiz 3.2: Data and business models

    • Pricing models and impact to privacy

    • Quiz 5: Data pricing & value creation

  • 05

    Next steps in data economy

    • Service design approach to data economy

    • How to enter data economy - with technology or business needs first

    • Before you go...

Meet your instructors

Speaker at apidays Helsinki, INTERFACE, New York and other API conferences. Co-author of API Economy 101 book. Creator of the free "Introduction to API Economy" course with Tampere University. “Mother” of the lean, open and business-oriented APIOps Cycles method. API business consultant, architect, and trainer for companies and public-sector. 10+ years of experience with API Economy from retail, energy, ICT, construction and traffic industries, among others. I'm M.Ed. with Computer Science, Leadership, Product Management and Business Administration studies. Contact me in Linkedin or Twitter: @mniinioja

Marjukka Niinioja

Founding partner, APItalista

Meet your instructors

CDO at Platform of Trust by day, "DX Doctor" specialized in researching Developer Experience by night. Co-author of API Economy 101.

Jarkko Moilanen

"DX Doctor", CDO

Meet your instructors

Toni Luhti is a Doctor of Economics (DEc) and a Digital Business Executive & Transformation Expert. Toni has been working on Digital platform business for almost 10 years.

Toni Luhti

Digital Business Executive & Transformation Expert

Where to study?

The course is available in two learning environments. Learn here, which one is best suited for you.

  • If you are a student at Laurea University of Applied Sciences, you can complete the course directly in Laurea's own study environment Canva.

  • Students at Laurea University of Applied Sciences can also get 1 ECTS credit for this course. Ask more from a member of your faculty.

  • For other students, the course is available here in Osaango Academy, and you can enroll for free by clicking the button at the top of the page. Happy learning!

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