Why you need this coaching program

This is not your ordinary course - tasks and coaching designed to help you do your work

  • Create API-driven strategy and business model. With monetization and other ways of creating value with APIs

  • Create an action plan to make the best of your own organization and the partner ecosystem: market, support, and design customer journeys for developers and create outstanding developer experience

  • Understand why developers as customers are a unique segment. Create offering and marketing to fit their needs.

Hear from some of our customers

“I was new to working with APIs and would appreciate an outside perspective on our API and how it stacks up. I wanted to know how to best meet our revenue goals and improve conversion of our API.”

Product manager


“Our business was scaling up and our API was getting more and more users. Unfortunately, it meant also more questions to our support. We were sure there was something that could be done in improving our documentation and on-boarding process, we were just not sure what to do. We also wanted to benchmark with our competitors.”

Product Manager

Procountor Finago

“We were designing a whole new marketplace for SaaS vendors, with some unique features. We wanted to go api-first and take good care of our vendors and their developers. We wanted to know how to do the designs from business and developer experience point of view. ”



25 short interview videos

Learn by example! Hear the case story of Platform of Trust, a data and integration platform focused on business value and developer experience by Jarkko Moilanen, interviewed by Marjukka Niinioja.

Lot's of video, audio, research, examples and tasks

Material is designed to help you learn and work at the same time

At Osaango Academy, we believe in learning by doing and problem-based learning. Doing something new is not easy, unless you have an example and theory to guide you and someone to reflect with. The material is intended to guide you through productizing, marketing, selling and supporting your APIs and platforms. We have included also lessons about API design and how it impacts your developer experience and sales.
Developer Whisperers course content

30 min coaching session included!

Expert advice can save your time

Learning to improve yourself is a good goal. If you are taking this course in order to really create business and marketing plan and great developer experience then expert advice is priceless. Either way, you can book 30 min coaching session with one of our coaches as part of this course. The coach will review your work so far and give you feedback and share best practices. We guarantee, it will save weeks if not months of work and trial and error!
Course coaches Jarkko Moilanen and Marjukka Niinioja

Course curriculum

  • 01


  • 02

    Who are the developer customers?

  • 03

    What is a good value proposition for developers?

    • Ep. 3: Platform value proposition

    • In API Economy - partnerships are made with APIs

    • What is a good value proposition for developer customers?

    • Ep. 4: "API way or the highway"

    • Example: Rev.com API - clear value proposition

    • Ep. 5 Killer value proposition - how to create it?

    • Tips & Tricks for this course

    • Exercise: Learn to use API Value Proposition Canvas

    • Ep. 6: Elusive APIs - how value proposition helps find your APIs?

  • 04

    APIs in your business model & strategy?

    • Ep. 7: Using your ecosystem to stay competitive

    • Ep. 8: Revenue models

    • Exercise: Which revenue models to use?

    • Ep. 9: Validating business and revenue models for your chosen developer segments

    • Exercise: Fitting APIs to your business model

    • Ep. 10: Other ways of creating value - faster innovation

    • Survey: Goals for your API program?

  • 05

    Effective ways to support developer customers

    • Ep. 11: Developer community - cost-effective way to market and support

    • Ep. 12: What is an ecosystem and how does it help with APIs?

    • Ep. 13: Developer portal - what is it?

    • Example: Developer portals

    • Ep. 14: Best practices for developer registration

    • Exercise: “Mystery shopping” and benchmarking onboarding process

  • 06

    Marketing to developers

    • Ep . 15: Developer marketing is not about bling

    • Ep. 16: Best channels to reach developers

    • Ep. 17: Even more channels - On-site and online, remember to measure!

    • Ep. 18: API directories and marketplaces - are they worth it?

    • Exercise: Make your own developer-focused marketing plan

  • 07

    API Design and Developer Experience

    • Ep. 19 API Design & Developer Experience?

    • Co-operating with your tech team

    • Ep. 20 API Design - Benchmarking good, copy-paste bad

    • Example: Interviewing your developer customers

    • Ep. 21: How to create "familiar-looking" APIs?

    • Ep. 22: Relationship between profitability & API design standards

    • Ep. 23: Using examples in API documentation - yes or no?

    • Ep. 24: Other ways to guide your developer customers

    • Ep. 25: Example from Stripe - how to fast track API adoption with code libraries

    • Example: Style guide and API Audit

    • Example: Vonage Nexmo voice platform

    • Ep. 26: Ongoing Developer Experience - Measure & Improve

  • 08

    Master the art of Developer Whispering

    • Before you go...

    • You're almost done!

Marjukka Niinioja

Instructor Bio:

Speaker at apidays Helsinki, INTERFACE, New York and other API conferences. Co-author of API Economy 101 book. Creator of the free "Introduction to API Economy" course with Tampere University. “Mother” of the lean, open and business-oriented APIOps Cycles method. API business consultant, architect, and trainer for companies and public-sector. 10+ years of experience with API Economy from retail, energy, ICT, construction and traffic industries, among others. I'm M.Ed. with Computer Science, Leadership, Product Management and Business Administration studies. Contact me in Linkedin or Twitter: @mniinioja

Marjukka Niinioja

Founding partner, APItalista

Jarkko Moilanen

CDO at Platform of Trust by day, "DX Doctor" specialized in researching Developer Experience by night. Co-author of API Economy 101.

Jarkko Moilanen

"DX Doctor", CDO

What you will get?

  • Work 6 hours - save 6-48 months of trial and error

    2 hours of video interviews and presentations, you can learn at your own pace. If you take the exercises, the course takes 6 hours in total. On average, this course contains years of experience and research which will save you at least 6-48 months of trial and error. 14-day money back guarantee.

  • Experts at your service

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Templates and examples

    The course uses the open and business-oriented method, APIOps Cycles as a key ingredient. You will also see lots of examples from various companies.

Pricing options

Choose the pricing option according to your needs.

  • €375,00

    Per person. Access the course material for 3 months. VAT incl. if applicable.

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Choose the best deal for you! Open access to all learning content and expert coaching sessions. 

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