Course curriculum

  • 01

    Welcome to the course!

  • 02

    Marketing to developers

    • Developer marketing is not about bling

    • Best channels to reach developers

    • Even more channels - On-site and online, remember to measure!

    • API directories and marketplaces - are they worth it?

    • API directories and marketplaces - are they worth it?

    • Example structure for an API marketing plan

    • Make your own developer-focused marketing plan

  • 03

    Next Steps...

    • Reflect and ask our experts

    • Before you go...

How to get your APIs infront of your customers?

Get ready for your next career move or your goals

  • Forget your normal marketing channels

  • Learn why "Build it and they will come" is not true?

  • Which channels work? Are developer portals worth it?

  • Make your own marketing plan and get feedback from our experts

Our experts

Instructor Bio:

Speaker at apidays Helsinki, INTERFACE, New York and other API conferences. Co-author of API Economy 101 book. Creator of the free "Introduction to API Economy" course with Tampere University. “Mother” of the lean, open and business-oriented APIOps Cycles method. API business consultant, architect, and trainer for companies and public-sector. 10+ years of experience with API Economy from retail, energy, ICT, construction and traffic industries, among others. I'm M.Ed. with Computer Science, Leadership, Product Management and Business Administration studies. Contact me in Linkedin or Twitter: @mniinioja

Marjukka Niinioja

Founding partner, APItalista

Our experts

Instructor Bio:

CDO at Platform of Trust by day, "DX Doctor" specialized in researching Developer Experience by night. Co-author of API Economy 101.

Jarkko Moilanen

"DX Doctor", CDO