Value Creating API Development

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What will you learn?

  1. Innovate solutions to business problems by starting with customer needs and identify wider team
  2. Identify all necessary internal and external APIs to help achieve the intended benefits and avoid the anticipated challenges
  3. Create business models and analyze business risks and opportunities
  4. Prepare for the continuous API product development

Who should participate?

  • Business and IT experts, architects, project managers, product owners, service and UX designers, software developers, integration experts
  • Training does not require prior knowledge

"Value creating API development" - course, in Finnish (Arvoa tuotta API-kehittäminen) is available in English or Finnish. Contact us to get a quote on a tailored course for your organization. 


Day 1

8.30 CET Registration and morning coffee
9.00-10.30 CET What is an API?
  • Exercise: Let’s get acquainted with each other
  • All the things you can you do with APIs
  • What is an API and what is not?
  • How do you tell your client, team, or manager why APIs are important?
10.30-10.45 CET Coffee break
10.45-12.00 CET Added value from the API
  • Who is your customer, what is what you offer and how do you produce it?
  • Added value experiences, API as a tool for added value
  • Teamwork: Product-Market fit, API value proposition, and API identification
12.00-13.00 CET  Lunch
13.00-14.30 CET API Monetization: Business models from API to platform
  • The best business model for me?
  • Teamwork: API business model design and cost-benefit analysis
  • Familiarity with and assessment of API risks affecting the business
14.30-14.45 CET  Coffee break
14.45-15.30 CET  User community as a customer
  • API consumer communities as a source of innovation
  • Understand the life and daily life of a developer
  • Exercise: The developer experience is a new black, where does it come from?
15.30-16.00 CET  Summary of the day

Day 2

8.30 CET  Registration and morning coffee
9.00-10.30 CET  Getting an API - How do I do it?
  • “API included”: What is the product description of a good API and what comes with the API, whether you like it or not?
  • API uses artificial intelligence, machine learning, blockchain, sound, and emotion
  • Exercise: What to do when shopping for API development?
10.30-10.45 CET  Coffee break
10.45-12.00 CET  For partnership and external use - open interfaces
  • Enter the API economy through partnerships
  • Benefits and business opportunities and limitations of the public API
  • Teamwork: Who to partner with?
12.00-13.00 CET  Lunch
13.00-14.30 CET  Enjoyed internally - APIs for your own use
  • Creating APIs for internal use - how is that different from external APIs?
  • Teamwork: Requirements Collection and Minimum Viable API Architecture
  • Publish quickly, measure, and learn
14.30-14.45 CET  Coffee break
14.45-15.30 CET  Ready to take the next steps?
  • APIs change more than just information management
  • Lead your organization to change: from API projects to products
  • Exercise: Simulation game
15.30-16.00 Summary of the training


Meet the

Marjukka Niinioja

API Business Consultant, Trainer, Speaker, and Book Author


Marjukka Niinioja is a speaker at API conferences, co-author of API Economy 101 book, and creator of the free "Introduction to API Economy" course with Tampere University. “Mother” of the lean, open and business-oriented APIOps Cycles method. 10+ years of experience with API Economy from retail, energy, ICT, construction and traffic industries, among others.

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