Do you have an idea for digital business?

This course makes you to understand your new business goals better!

  • Learn how to develop your idea towards a commercial product or service

  • Review your current business idea from several different perspectives with the help of our coaches

  • Create an action plan for the next steps in your new profitable business

Hear from our customer

Get focused and save your time and money

“You’ll get back a million times more than you could imagine from this course. Osaango team and the experts on this course have links to so many people in tech and business; they even helped me find my potential co-founder. They took me from idea to being ready for a team and investment. As a solo entrepreneur, it is easy to get lost in your own ideas and thoughts. Osaango guided me though operational steps where I was able to turn my idea into concrete business. I gained new insights, especially from a technical point of view, that I may not have discovered on my own. There was also the benefit of receiving consultation sessions with the Osaango team. They have so much knowledge about the world of tech and business which a real rare find. ”

Course curriculum

    1. A message from your coaches Marko Suoknuuti & Marjukka Niinioja

    2. Reflect: how did you come up with the idea?

    3. Course handbook - read when needed

    4. Ready to review your idea?

    1. Let's start describing your idea

    2. 2.1 Which problem does your idea solve?

    3. 2.3 How do you commercialize your idea?

    4. 2.2 How does your idea solve the problem or need for an improvement?

    5. 2.4 What value will the customer get by buying your solution?

    6. 2.5 How can the customer use your idea?

    7. 2.6 What benefits the customer will get by using your idea?

    1. How will you implement your idea?

    2. 3.1 What features does your idea consist of?

    3. 3.2 How to implement your idea in practice?

    4. 3.3 How to protect your idea?

    5. 3.4 How will you finance development of your idea?

    6. Finalizing your idea description

    7. Self-assessment before you meet your coach

    8. COACH SESSION - schedule 60 minutes with your coach

    9. Finish the description of your idea

    1. Validating the description of your idea

    2. Business planning for your idea - customer segments

    3. Business planning for your idea - markets and competitors

    4. Refining and prioritizing your idea implementation

    5. Organizing funding for your idea implementation

    6. Building a development team for your idea implementation

    7. Implementing your idea and its technical testing

    8. Validating the first implementation of your idea

    9. Create action plan for further developing your idea

    10. COACH SESSION - schedule 60 minutes with your coach

    11. Schedule a session with one of our coaches

    1. Before you go...

    2. More resources for you

About this course

  • €249,00
  • 33 lessons
  • 0 hours of video content

Marko Suoknuuti

Instructor Bio:

Hands-on innovation development expert. Development, design, and implementation are my primary areas of expertise. I have worked in startups, a global corporation, and research labs in a university. My career includes applications, devices, systems, services, standards, architecture, technology, software, platform, strategy, business, and ecosystem development roles.

Marko Suoknuuti

Innovation expert

Marjukka Niinioja

Instructor Bio:

Speaker at apidays Helsinki, INTERFACE, New York and other API conferences. Co-author of API Economy 101 book. Creator of the free "Introduction to API Economy" course with Tampere University. “Mother” of the lean, open and business-oriented APIOps Cycles method. API business consultant, architect, and trainer for companies and public-sector. 10+ years of experience with API Economy from retail, energy, ICT, construction and traffic industries, among others. I'm M.Ed. with Computer Science, Leadership, Product Management and Business Administration studies. Contact me in Linkedin or Twitter: @mniinioja

Marjukka Niinioja

Founding partner, APItalista


  • Is the information shared on the course confidential?

    Here in Osaango Academy, we recognize the confidentiality of your idea. We also acknowledge your interests to protect and safeguard the commercial rights of your innovation. Thus, we operate in our coaching activities so that your idea stays confidential.

  • What is included in the course?

    The main activity is working on your idea and getting feedback and guidance from your course coach. The course consists of self-paced study, assignments, handbook, and videos. We have included inspirational references of ideas that have come to life.

  • How long the course content is available?

    The content is accessible to you for two months. We suggest you save all the materials you have prepared yourself on your device to ensure access to them after the course.

  • How much time will I need?

    Depending on how much you need to work on your idea, the course material takes about 20 – 30 hours. We recommend you reserve 1-2 h daily for 2-4 weeks to work on your idea with the help of the course materials. This will give you enough time to let your idea mature and keep your focus.

  • Is this a course or a consulting project?

    The course contains 2 x 30min consultations with your course coach. We recommend scheduling the consulting sessions after you have finished describing and reviewing your idea (chapter 3) and you have created a preliminary action plan. However, one of the 30-minute feedback consultations can be booked at any point during the course.

  • Is it possible to get more than two consultation sessions?

    The course fee includes two free of charge consulting sessions with your course coach. You can buy more consultancy from your course coach if you need it. Value of additional consultation is 150 €/hour. A 50% discount will be applied to the first 60-minute consultation purchase during the length of the course. After that you can buy a suitable monthly package or individual.