Creating Value with APIs

Live with our experts!

Creating Value With APIs is a speedy and effective way to build up your API business skill set. The two-day training experience includes real-world use cases of toolkits that can be applied right away in your own organization. Join the next program and learn how to execute API opportunities that will make a difference for your customers and your business! 

Jumpstart your progress with APIs that matter to your customers and your organization

  • Anchored to APIOps Cycles method
  • Led by globally recognized API experts 
  • Practical, real-world API use cases
  • Paced to allow high degree of interactivity and sharing experiences
  • Restricted number of attendees to maximize learning experience

Who should attend? 

  • Business and commercial leaders looking at new business opportunities through APIs
  • API program leaders seeking wider business support and buy-in for API strategies
  • API product teams wanting a standard approach for continuous API product development
  • Project sponsors and teams looking to accelerating and simplifying time-to-market for new products
  • IT professionals solving integration problems

Our courses are open to participants without prior API or specific IT / business skills. We encourage and celebrate different experience levels and industry or technical knowledge: they reflect the real world of APIs and make for a better collective learning experience. 

People who’ve benefited from this program in the past have roles such as: Business Subject Matter Expert, IT Architect, Product Owner, Commercial Manager, Integration Lead, API Program Manager, Project Manager, API Management Platform Owner, Software Engineer



9.00 CET

  • The possibilities of APIs
  • What an API is and is not
  • How to communicate why APIs are important

Break 15 min

  • API customers, the offer and how to produce it
  • API as a tool for added value
  • Product-market fit, API value proposition and API identification

12.00-13.00 CET Lunch break

  • Finding the right business model
  • API business model design and justification
  • API business risk assessment

Break 15 min

  • API user communities as customers
  • Developer experience background and understanding

16.00 CET Day ends


9.00 CET

  • API product management : the good vs the great
  • API use of AI, machine learning, blockchain, sound and emotion

Break 15 min

  • Entering the API economy through partnerships
  • Opportunities and limitations of the public API

12.00-13.00 CET Lunch break

  • APIs for internal use and differences from external APIs
  • Minimum viable API architecture

Break 15 min

  • APIs as a vehicle for broader change
  • From API projects to products

16.00 CET Day ends


Meet the

Marjukka Niinioja

API Business Consultant, Trainer, Speaker, and Book Author


Marjukka Niinioja is a speaker at API conferences, co-author of API Economy 101 book, and creator of the free "Introduction to API Economy" course with Tampere University. “Mother” of the lean, open and business-oriented APIOps Cycles method. 10+ years of experience with API Economy from retail, energy, ICT, construction and traffic industries, among others.

Claire Barrett

Director at APIsFirst Consulting and leader of the API Collective 


Experienced consultant and technology leader, gets organisational traction for API-enabled programs. Strategy translator for realising API potential forging stakeholder buy-in and commitment so that change sticks. Believer that diverse and balanced perspectives applied to approach and implementation will lead to the best outcomes. Active in building career and professional development opportunities for people getting into and on with technology careers; global Women In APIs community leader.

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